Executive branding and thought leadership for tiaa ceo.
The goal was to elevate Thasunda’s presence on Instagram and LinkedIn, increasing engagement and establishing her as a leading figure in the financial services industry. I led the social media strategy and branding, developing a cohesive visual identity and content calendar that aligned with her personal brand. Additionally, I crafted thought leadership articles that positioned her as an influential voice in retirement planning and wealth management.
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Competitor Analysis
Unique Value Proposition
Visual Identity
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Content Strategy
Content Creation
Metrics & Analytics
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Copywriting
LinkedIn Articles
Afro-futurism editorial
with
Samsung MOBILe
Directed and photographed a campaign for Samsung, showcasing the Galaxy S23 Ultra's cutting-edge camera features, with a focus on its impressive night mode. One of the key goals of the campaign was to showcase that even editorial-level photoshoots could be captured entirely on the Galaxy S23 Ultra—especially in challenging low-light settings.
visual storytelling with
skincare brand
I captured the official product launch for Melanin-Is, a science-backed skincare brand. In this project, I wore multiple hats as the producer, creative director and talent scout, to ensure every detail aligned with the brand's vision.
Astrology tees campaign
with small clothing brand
I had the pleasure of leading the creative direction for Evryday Jane's astrology-themed tees campaign. From talent scouting, to capturing the essence of each design through photography, the goal was to showcase the fun, celestial, black women hairstyles-inspired pieces. I also ran targeted ads to ensure the campaign reached astrology lovers and fashion-forward audiences alike, helping the brand make a big splash with this unique collection.
